12 March 2010

The Arc – Concept

Look around you. Everything you see is at your scale. The short film produced by Charles & Ray Eames, ‘Powers of Ten’ opens up our view to a journey from our scale to the macro and back to the micro. Through the journey one can identify striking similarities between scales that harbour secrets to unlock the possibilities of our reality. At each of these scales is an immense network of energy and relationships.

We are using this parallelism and focusing on the electric arc as a symbol of exchange of information. We believe that frequent arcs (micro) between core components such as clients, architects and contractors in a technological platform will make for the ideal architectural process (macro). The result: Architecture, a dynamic and functional art form.