Retail today has transitioned more and more to require the capacity to entertain in order to be successful. Retail outlets have to offer an experience. The overall aesthetic and its relevance; the choice of foods; the process of having that specially selected product with its peculiarities of production being wrapped and branded; the pleasure of unpacking it at savouring your design food product in your more likely than not better designed home or office. When one then delves into the fine foods sector, the experience must therefore also be accompanied by information and definition of the food is and how it is to be enjoyed. This leads to a clear need for an information and labelling strategy in the shop.